Refillable lipstick with 4 couture finishes: satin, matte, metallic & new velvet.

Rouge Dior is the iconic longwearing Dior lipstick in couture color. It features natural-origin floral lip caring ingredients like red peony and pomegranate flower extracts for 16H comfort*.

Available in 75 beautiful shades, from Dior’s iconic reds, romantic pinks and rosewoods to trendy nudes in satin, matte, metallic or new velvet finishes. Find your perfect shade!

More modern and luxurious than ever, the new Rouge Dior lipstick is adorned with a signature band featuring the CD initials, a nod to Dior's runway looks.

Rouge Dior lipstick is part of the House of Dior's sustainability strategy and is now refillable.

* Self-scoring on 60 subjects.

Benefits
Rouge Dior's radiant, long-wear color, with 16H comfort* and natural-origin floral ingredients.

Today, Rouge Dior has innovated with a new formula for even bolder and more luminous couture colors, without compromising on long-lasting comfort. Now available in 4 finishes: satin, matte, metallic and velvet.

* Self-scoring on 60 subjects.

Formula
Rouge Dior's radiant, long-wear color, with 16H comfort* and natural-origin floral ingredients.

- The protective properties of red peony extract, a flower beloved by Christian Dior, help preserve the lips’ natural hydration to bring out their radiance and enhance the vibrancy of the lipstick shades.
- Pomegranate flower extract works in depth and helps improve overall lip quality for suppleness and softness. Fine lines and grooves appear faded, color appears bolder than ever.
- Shea butter complements the floral extracts’ protective action and provides intense nourishment. Lips are smooth, guaranteeing even lipstick application.

* Self-scoring on 60 subjects.

Shades
A palette of 75 new shades, including 4 iconic colors:

- 999 Velvet: a new extreme matte version of the famous 999. The perfect red of the House of Dior. Now available in the 4 Rouge Dior finishes.
- 100 Nude Look: a reinterpretation of the greige New Look of 1947, a color created by Christian Dior as the perfect blend of gray and beige. The perfect new contemporary nude.
- 080 Red Smile: the flamboyant, intensely luminous red, a reinvention of one of the first reds created by Dior in 1950.
- 525 Chérie: a rosewood whose name conveys Christian Dior's love of women and his muses.

Application Tips
1. Start by applying Rouge Dior lip balm as a hydrating base.
2. Line the lips with Dior Contour.
3. For perfect and even results, then apply Rouge Dior with the Backstage Lip Brush working from the center of the lips outwards.
4. For a bolder color finish, complete by applying the lipstick directly on the lips.